Nuvo is a subscription service that delivers fresh prepared ingredients to your door. Customers simple determine their busiest days throughout the month and choose from the delicious featured recipes.
Nuvo promotes a passion for cooking by introducing customers to new recipes and providing them with fresh local ingredients that are ready to be assembled and cooked into delicious meals from the comfort of their own home.
Some Trends Fade Toyota Campaign
This project involved conceptualizing and designing a complete marketing campaign for Toyota. The Some Trends Fade campaign was developed to promote Canada's best-selling car since 1966, the Toyota Corolla. Throughout the decades hairstyles have faded but the Toyota Corolla has transitioned with the times and maintained its long-standing title.
This campaign was extended to variety of mediums such as print ads, social media platforms and promotional materials.
This collaborative project was to create and design an RFP for a pre-existing company.
This Request For Proposal document contains the steps and processes IKA Designs plans to follow to produce a new brand for the Downsview Services for Seniors Centre.
Andrew & Dana
This was a surprise engagement shoot that was masqueraded as a couple's photoshoot.
After weeks of planning, 'Operation Forehead Kiss' was a success that resulted in excessive smiles and one speechless woman. This shoot was meticulously organized; from the location and date, down to the phrase he would say before getting down on one knee ("How about a forehead kiss shot?"). The photos capture the affection and happiness Andrew and Dana share.
Creating a packaging series based on an existing packaging line, Compliments brand lentils, to improve its overall appearance while also cutting down on waste.
This series was influenced by the Middle Eastern background of lentils, rich colours derived from Indian spice markets and intricate details inspired by henna tattoos.
A redesign and marketing campaign for an existing and established company to create a new identity.
AmazonEh! is a rebrand of Amazon.ca, to differ from it's American counterpart the intention for the rebrand was to make the Canadian Amazon more relatable, welcoming and friendly. Through candid images, bright colours and overall tone the branding and marketing campaign endeavours to set itself apart from other online retailers.
Vivid Packaging Series
Vivid light bulbs were created to intrigue and persuade customers using visual communication through packaging design. As opposed to other light bulb brands, Vivid packaging stands out based on their shape, style and colours with resonate with customers. This 1920's Gatsby style was influenced by the definition of vivid: Graphic, detailed, rich, dramatic and stimulating.
Lucent: VIU graphic design grad show
A collaborative logo design for Vancouver Island University's 2017 graphic design grad show. The word Lucent represents the conclusion of a four year journey. Through hard work and perseverance, clarity has been gained and sights have been set high to take on upcoming challenges as creative individuals.
The layout and design for the grad show panels was a solo project. The six foot tall panels were displayed at the event to showcase each graduate's most creative work throughout the four years within the program.
This was a portrait and style photoshoot. The intention for this shoot was to experiment with both indoor and outdoor lighting, while also capturing the essence and overall style of downtown Victoria, BC.
Jenny was chosen to be the subject for this shoot due to her coy smile, piercing amber eyes and her laid back West Coast style.
This photo series documents our three week road trip from Vancouver Island through Washington, Oregon and California.
The purpose of this trip was to see and experience as much as possible without breaking the bank and relying on tours or hotels. This adventure required months of meticulous planning and preparation. With solely a Jeep Cherokee as transportation and accommodation, this trip took perseverance and patience that led to once in a lifetime experiences and phenomenal shots.
Traveling is important; it builds confidence, improves social skills, and forces you to push your limits.
A personal hand lettering challenge that began October 7, 2016 and ended January 18, 2017. The posts were uploaded daily on Instagram for the public to view.
Throughout the 100 days the posts became more detailed and greater freehand skills were developed as well as time management skills practiced. The #100daysoflettering challenge created growth and required both dedication and perseverance.
All 100 posts can be viewed on Instagram: alexyoung_creative https://www.instagram.com/alexyoung_creative/
New You Nanaimo Campaign
This project involved creating an engaging, exciting and informative promotional campaign through infographics that educate, enlighten and inspire locals and visitors alike to go out and experience Nanaimo.
New You Nanaimo encourages viewers to live a healthy lifestyle by promoting activities within the area as well as suggesting local eateries to try. This campaign promotes visitation and exploration of Nanaimo.